Research
Market Facets
A better way to reason about differences inside SMB markets.
A small-business market is not only a category. It is a local operating pattern shaped by who owns the business, how customers arrive, what work must happen repeatedly, and where decisions get stuck.
Core Questions
Which differences between businesses change the advice they need?
How do owner style, local demand, customer motion, and staffing constraints change the operating model?
Where do industry labels hide important differences between otherwise similar businesses?
Artifacts
Market facet taxonomies.
Operator-context interview guides.
Segmentation notes for HatTrick workflows.
What It Means
Where It Shows Up
Operator Segmentation
Segment SMB operators by actual operating constraints, not only NAICS codes or generic verticals.
Workflow Design
Tune product workflows around the customer, revenue, staffing, and compliance patterns that repeat inside a market.
Comparable Context
Help advisors and portfolio teams compare companies without flattening local context.
Why It Matters
How This Research Gets Used
Applied
Product direction
Research themes shape product workflows, internal evaluation, and open-source implementation choices.Evidence
Reviewable decisions
The work emphasizes assumptions, provenance, and feedback loops that humans can inspect.Browse Research
A better way to reason about differences inside SMB markets.